Original Gemütlichkeit
in Fuzhou

Our Location.


Contact

No. 13 Building, Tahoe New World, Paulaner Square,
Fuzhou East Second Ring Tahoe Plaza
350000 Fuzhou
Fujian
CHINA

Phone: +86 591 8630 6258
Fax: +86 591 8882 1999
fuzhou@paulaner-brauhaus.com


Home is where our Beer is.

Different from Paulaner Bräuhaus in other cities, Paulaner Bräuhaus Fuzhou is only the third Bräuhaus to adapt a new style of interior design within the China region. The combination of a traditional Bavarian atmosphere and modern decorations will lead our guests on a unique journey of Bavarian food, flair and fun. With a total capacity of 596 seats, Paulaner Bräuhaus Fuzhou has a 1,100 sqm (11,840.3 sq ft) indoor dining area and an outdoor Beer garden. It opens at 17:00 and features live band performances during dinner.

With all the remarkable German Elements, Paulaner is the right place for gathering and late night entertainment and it will be the signature venue in Fuzhou East Second Ring Tahoe Plaza, which will be the latest business card of the city with the impressive size of 1100 sqm.




Communication Design

Prizewinning excellence in communication design: Red Dot Award for the brand identity of Paulaner Bräuhäuser Worldwide

29.08.2017. For years, the Red Dot Award has been recognising projects and work of outstanding quality, ranging from product design to all facets of brand communication. Over 8,000 examples of high-quality work from around the world were entered this year, from which 24 experts selected the winners in the individual categories during a process lasting several days. That level of competition makes us all the happier that Paulaner this year ended up on the winner’s podium in the Brand Identity category – the most wide-ranging of all communication disciplines – for the reworked Corporate Identity of Paulaner Bräuhäuser worldwide.

Our Paulaner restaurant concept represents a contemporary Munich “Wirtshaus”. It is a place where you can make friends and enjoy excellent Bavarian food and beer - with all your senses. The culinary focus is on “social food” - big sharing plates - and genuine Bavarian specialties. Our concept represent a love affair of modern life and Munich identity. Whether brewing process, kitchen or interior design - we rely on our regional origin, quality materials and authentic crafts. For our concept, we combine the love of tradition with current catering trends. The craftsmanship is to be honored. The claim to authenticity, quality and profitability is very high in all areas. All that effort makes it even more satisfying that the concept has been recognized by the expert jury of the Red Dot Award.

Lars Eckart, managing director of Paulaner Franchise & Consulting GmbH, who is responsible for the Paulaner Bräuhäuser businesses together with Jürgen Schenk, says: ‘I am happy that our successful product is receiving major recognition. We will continue the development of our restaurant concept in order to be able to offer our guests an authentic piece of home as well as Munich life and identity, even if they are many thousands of kilometres away from the city. It makes things even better that the visualisation of this approach by the agency implementing it, SchleeGleixner, which bridges the gap between tradition and contemporary interpretation, has received international recognition with the Red Dot Award.’

Take a seat and enjoy your downtime in one of our Bräuhäuser.
We look forward to seeing you!

Location of the month

Welcome to Paulaner Bräuhaus München

Freshly brewed beer has always been part of Munich’s lifestyle. The first Paulaner Bräuhaus opened in Munich, in 1989 at Kapuzinerplatz – the beginning of a true success story.

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»The Taste Of Munich
in Fuzhou«

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